Consumer Behavior

Schiffman, L. G

Consumer Behavior Leon G. Schiffman & Leslie Lazar Kanuk - 5th - New Jersey Prentice Hall 1994 - xix, 684 p. 27 cm.

The book provides the background and tools for understanding of the consumer behavior principles

ISBN: 0136690033

Subjects--Topical Terms:
Consumer Behaviour
Consumer Demand
Consumers

LC Class. No.: HF 5415.32 S354

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Consumer Behavior

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