Consumer Behavior
Schiffman, L. G
Consumer Behavior Leon G. Schiffman & Leslie Lazar Kanuk - 5th - New Jersey Prentice Hall 1994 - xix, 684 p. 27 cm.
The book provides the background and tools for understanding of the consumer behavior principles
0136690033
Consumer Behaviour
Consumer Demand
Consumers
HF 5415.32 S354
Consumer Behavior Leon G. Schiffman & Leslie Lazar Kanuk - 5th - New Jersey Prentice Hall 1994 - xix, 684 p. 27 cm.
The book provides the background and tools for understanding of the consumer behavior principles
0136690033
Consumer Behaviour
Consumer Demand
Consumers
HF 5415.32 S354