Marketing management : analysis, planning, implementation, and control /
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ;
0135524806
Marketing--Management.
HF5415.13 / K64
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991. - xxvi, 756 p. : ill. ;
0135524806
Marketing--Management.
HF5415.13 / K64