Marketing management /
Dickson, Peter R.
Marketing management / Peter R. Dickson. - Fort Worth : Dryden Press c1994. - xxxi, 642 p. : ill. (some col.) ; - The Dryden Press series in marketing .
003096847X
Marketing--Management.
HF5415.13 / D53
Marketing management / Peter R. Dickson. - Fort Worth : Dryden Press c1994. - xxxi, 642 p. : ill. (some col.) ; - The Dryden Press series in marketing .
003096847X
Marketing--Management.
HF5415.13 / D53