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Marketing management : strategy and action /

Assael, Henry.

Marketing management : strategy and action / Henry Assael. - Boston, Mass. : Kent Pub. Co., c1985. - xix, 750, 14, 23 p. : ill. ;

ISBN: 0534047882 :

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / A87

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Marketing management : strategy and action /

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