Consumer behavior /

Engel, James F.

Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard. - 6th ed. - Chicago : Dryden Press, c1993. - 1 v. (various pagings) : ill. (some col.) ; - The Dryden Press series in marketing .

0030767512


Consumer behavior.
Marketing research.

HF5415.3 / E54

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