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Hidden Persuasion: 33 psychological influence techniques in advertising

Leeuwen, Andrews Van

Hidden Persuasion: 33 psychological influence techniques in advertising /Andres van Leeuwen & Van Baaren - Amsterdam BIS 2019 - 191 pages; Coloured illustrations; images

ISBN: 9789063695316

Subjects--Topical Terms:
Advertising

LC Class. No.: HF 5822 / A54

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Hidden Persuasion: 33 psychological influence techniques in advertising

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