Corporate Social Responsibility : doing the most good for your company and your cause
Kotler, P.
Corporate Social Responsibility : doing the most good for your company and your cause Philip Kotler & Nancy Lee - New Jersey John Wiley & Sons 2005 - x, 307 p. 22 cm.
Provides thoughtful answers to questions of what social issues to support? what charities will make strong partners? what initiatives should a corporation develop that will do the most good for it as well as its cause?, etc
0471476110
Business Management
Management
Management Techniques
Strategic Planning
Top Management
HD 60 K674
Corporate Social Responsibility : doing the most good for your company and your cause Philip Kotler & Nancy Lee - New Jersey John Wiley & Sons 2005 - x, 307 p. 22 cm.
Provides thoughtful answers to questions of what social issues to support? what charities will make strong partners? what initiatives should a corporation develop that will do the most good for it as well as its cause?, etc
0471476110
Business Management
Management
Management Techniques
Strategic Planning
Top Management
HD 60 K674