Strategic marketing of financial services in Nigeria
Ogbechie, C.
Strategic marketing of financial services in Nigeria Chris Ogbechie - 1st ed. - Ibadan Feathers & Ink. 2011 - xvii, 280 p. 23 cm.
Aims at helping to improve the effectiveness of the marketing practice, especially in the financial sector, with a bias for Nigeria.
9785004601
Banks
Financial Institutions
Marketing
Nigeria
HG 187.5.N6 O234
Strategic marketing of financial services in Nigeria Chris Ogbechie - 1st ed. - Ibadan Feathers & Ink. 2011 - xvii, 280 p. 23 cm.
Aims at helping to improve the effectiveness of the marketing practice, especially in the financial sector, with a bias for Nigeria.
9785004601
Banks
Financial Institutions
Marketing
Nigeria
HG 187.5.N6 O234