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Marketing management : analysis, planning, implementation, and control

Kotler, P

Marketing management : analysis, planning, implementation, and control Philip Kotler - 9th - New Jersey Prentice Hall 1997 - xl, v. p. 27 cm.

ISBN: 0132435101

Subjects--Topical Terms:
Advertising
Management
Market Planning
Market Studies
Marketing
Promotion
Retail Marketing

LC Class. No.: HF 5415.5 K678

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Marketing management : analysis, planning, implementation, and control

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