The handbook of brand management
Arnold, D
The handbook of brand management David Arnold - Reading Addison-Wesley Publisging 1993 - xii, 259 p. 24 cm.
0201632799
Management
Management Techniques
Top Management
HF 5415 A756
The handbook of brand management David Arnold - Reading Addison-Wesley Publisging 1993 - xii, 259 p. 24 cm.
0201632799
Management
Management Techniques
Top Management
HF 5415 A756