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Advertising & Promotion: an integrated marketing communications perspective Advertising & Promotion: an integrated marketing communications perspective/George E. Belch & Michael A. Belch

By:

Belch, George E. & Belch, Michael A

Material type: Text

Text

TextPublication details: New York McGraw-Hill 2021Edition: 12thDescription: XXI, 740P Illustration. Glossary, endnoteISBN:

9781260570991

Subject(s):

Advertising -- Sales Promotion -- Marketing Communication

LOC classification:

HF 5823 B387

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5823 B387 (Browse shelf(Opens below))	Available	2023-0001

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