Marketing Research : Online Research Applications Alvin C. Burns & Ronald F. Bush

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Jersey Prentice Hall 2002Edition: 4thDescription: xxxi, 642 p. 26 cmISBN:
  • 0130531350
Subject(s): LOC classification:
  • HF 5415.2 B875
Summary: This marketing research book presents the fundamentals of marketing research in an intuitive and easy-to-understand manner
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Item type Current library Collection Call number Status Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.2 B875 (Browse shelf(Opens below)) Available MON-004458
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.2 B875 (Browse shelf(Opens below)) Available MON-006706

This marketing research book presents the fundamentals of marketing research in an intuitive and easy-to-understand manner

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