Healthcare marketing : strategies for creating value in the patient experience

By:

Woolridge, B. R

Contributor(s):

Camp, K. M

Material type: Text

TextLanguage: English Publication details: US Cognella Inc. 2019Edition: 1st. edDescription: 260 p. 25 cmISBN:

9781516514267

Subject(s):

LOC classification:

RA 410.50 W674

Summary: Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.50 W674 (Browse shelf(Opens below))	Available	MON-008146
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.50 W674 (Browse shelf(Opens below))	Available	MON-008145

Provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction.

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Healthcare marketing : strategies for creating value in the patient experience

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