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1.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Macmillan Pub. Co. ; Collier Macmillan, c1987
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.2 T85.

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2.
Marketing management / C. Whan Park, Gerald Zaltman. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1987
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415.13 P375.

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3.
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1987
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Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415.13 B899.

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