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1.
Hearing the voice of marketing : competitive advantage through creative use of market information Vincent P. Barabba & Gerald Zaltman by
Material type: Text Text
Language: English
Publication details: Boston Harvard Business School Press 1991
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 B373.

2.
Hearing the voice of the market : competitive advantage through creative use of market information Vincent P. Barabba & Gerald Zaltman by
Material type: Text Text
Language: English
Publication details: Boston Harvard Business School Press 1991
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 B375.

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