The Routledge Companion to non-market strategy Thomas C. Lawton & Tazeeb S. Rajwani [eds]

By:

Lawton, T. C.., ed

Contributor(s):

Rajwani, T. S.., ed

Material type: Text

TextLanguage: English Publication details: Oxon Routledge 2015Edition: 1st edDescription: xxii, 426 p. 25cmISBN:

9780415712316

Subject(s):

LOC classification:

HD 62.4 656

Summary: Presents the current state of the art in the field and identifies a rich set of research opportunities for improving our understanding of the non-market environment, for developing insights to improve strategy formulation and selection, and for empirically evaluating the effectiveness of strategies for enhancing firm's performance & legitimacy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HD 62.4 656 (Browse shelf(Opens below))	Available		MON-007446

Presents the current state of the art in the field and identifies a rich set of research opportunities for improving our understanding of the non-market environment, for developing insights to improve strategy formulation and selection, and for empirically evaluating the effectiveness of strategies for enhancing firm's performance & legitimacy.

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The Routledge Companion to non-market strategy Thomas C. Lawton & Tazeeb S. Rajwani [eds]

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