Advances in corporate branding / edited by John M.T. Balmer, Brunel University London, UK, Shaun M. Powell, University of Wollongong, Australia, Joachim Kernstock, Center of Competence for Brand Management, Switzerland, and Tim Oliver Brexendorf, WHU - Otto Beisheim School of Management, Germany.

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Material type: Text

TextPublication details: London Palgrave Macmillan 2017Description: xiii, 205 pages : illustrationsISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Journals	Lagos Business School Library General Stacks	Non-fiction	HF5415.1255 A39 (Browse shelf(Opens below))	Not for loan		2023-0016

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