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Marketing moves : A new approach to profits, growth, and renewal Philip Kotler, Dipack C. Jain & Suvit Maesincee

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Boston Harvard Business School Press 2002Description: xii, 191 p. 24 cmISBN:
  • 1578516005
Subject(s): LOC classification:
  • HF 5415 K633
Summary: Describes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space.
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Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415 K633 (Browse shelf(Opens below)) Available MON-004358

Describes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space.

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