Marketing moves : A new approach to profits, growth, and renewal Philip Kotler, Dipack C. Jain & Suvit Maesincee
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1578516005
- HF 5415 K633
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415 K633 (Browse shelf(Opens below)) | Available | MON-004358 |
Describes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space.
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