The Channel Advantage : Going to market with multiple sales channels to reach more customers, sell more products, make more profit Lawrence Friedman & Timothy Furey

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TextLanguage: English Publication details: Amsterdam Butterworth-Heinemann 1999Edition: 1st edDescription: x, 228 p. 24 cmISBN:

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Summary: Deals systematically and comprehensively with the challenges companies face in developing high-performance go-to-market systems.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.129 F75 (Browse shelf(Opens below))	Available		MON-006754

Deals systematically and comprehensively with the challenges companies face in developing high-performance go-to-market systems.

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