Consumer behaviour James F. Engel, Roger D. Blackwell & Paul W. Miniard

By:

Engel, J. F

Contributor(s):

Blackwell, R. D.Miniard, P. W

Material type: Text

TextLanguage: English Publication details: New York Dryden 1993Edition: 7thDescription: xxiii, 846, v. p. 26 cmISBN:

0030767512

Subject(s):

LOC classification:

HF 5415.3 E533

Summary: The authors discussed the general view of consumer behavior, why it has received widespread recognition and a quick picture of the primary variables and factors that must be understood by any serious student in the field

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.3 E533 (Browse shelf(Opens below))	Available		MON-002856
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.3 E533 (Browse shelf(Opens below))	Available		MON-006664

The authors discussed the general view of consumer behavior, why it has received widespread recognition and a quick picture of the primary variables and factors that must be understood by any serious student in the field

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Consumer behaviour James F. Engel, Roger D. Blackwell & Paul W. Miniard

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