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A New Brand world : 8 principles for achieving brand leadership in the 21st century Scott Bedbury

By: Material type: TextTextLanguage: English Publication details: New York Viking Penguin Group 2002Description: xix, 220 p. 25 cmISBN:
  • 0670030767
Subject(s): LOC classification:
  • HD 69 B433
Summary: In this book, the author who helped to make Nike and Starbucks two of the most successful brand stories of recent years, explains this often mysterious process by setting out the principles that helped these operations grow more than fivefold and established them as leaders in their respective categories
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HD 69 B433 (Browse shelf(Opens below)) Available MON-005620
Books Books Lagos Business School Library General Stacks Non-fiction HD 69 B433 (Browse shelf(Opens below)) Available MON-004270
Books Books Lagos Business School Library General Stacks Non-fiction HD 69 B433 (Browse shelf(Opens below)) Available MON-005619

In this book, the author who helped to make Nike and Starbucks two of the most successful brand stories of recent years, explains this often mysterious process by setting out the principles that helped these operations grow more than fivefold and established them as leaders in their respective categories

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