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1.
Contemporary advertising and integrated marketing communications William F. Arens, Michael F. Weigold & Christian Arens by
Edition: 13th Intl. ed
Material type: Text Text
Language: English
Publication details: Boston McGraw-Hill/Irwin 2011
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5821 A622.

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2.
Contemporary advertising by
Edition: 5th
Material type: Text Text
Language: English
Publication details: Boston Irwin 1994
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5821 A745.

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