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1.
Managing brand equity : capitalizing on the value of a brand name David A. Aaker by
Material type: Text Text
Language: English
Publication details: New York The Free Press 1991
Availability: Items available for loan: Lagos Business School Library (2)Call number: HF 5415.153 A344, ...

2.
The lure of global branding Harvard Business Review by
Material type: Text Text
Language: English
Publication details: Boston Harvard University 1999
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5001 P495.

3.
Building strong brands by
Material type: Text Text
Language: English
Publication details: New York Free Press 1996
Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5415 A354.

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