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	61.	The 22 Immutable Laws of Branding How to Build a Product or Service into a World-Class Brand Al Ries and Laura Ries by Ries, Al Ries Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York HarperCollins 2002 Availability: Items available for loan: Lagos Business School Library (1)Call number: HD 69.B7 R537. Place hold Add to cart (remove)
	62.	Advertising Strategy: A Strategist's Guidebook Derek D. Rucker by Rucker, Derek D Material type: Text; Format: print ; Literary form: Not fiction Publication details: Acton, USA XanEdu 2018 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823 R835. Place hold Add to cart (remove)
	63.	The Advertising Concept Book: think now, design later: A Complete Guide to Creative Ideas, Strategis, and Campaigns Pete Barry by Barry, Pete Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Thames and Hudson 2016 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823 B27. Place hold Add to cart (remove)
	64.	Ogilvy on Advertising by Ogilvy, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York First Vintage 1983 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823 O36. Place hold Add to cart (remove)
	65.	Advertising Creative: Strategy, Copy, and Deign by Altstiel, T Grow, J. and Jennings, M Edition: 5th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los Angeles Sage 2020 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5823 A758. Place hold Add to cart (remove)
	66.	Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by Wheeler, Alina Edition: Fifth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken New Jersey 2018 Availability: Items available for loan: Lagos Business School Library (1)Call number: HD69.B7 W44. Place hold Add to cart (remove)
	67.	Corporate branding : areas, arenas and approaches / edited by T C Melewar and S F Syed Alwi. by Melewar, T. C Alwi, S. F. Syed Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2015 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5415 C6547. Place hold Add to cart (remove)
	68.	Contemporary Advertising and Integrated Marketing Coommunications /William F. Arens & Michael F. Weigold by Arens, William F Weigold, Michael F Edition: 16th Edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2021 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5821 A48. Place hold Add to cart (remove)
	69.	Advertising / Mike F. Weigold, William F. Arens. by Weigold, Michael F Arens, William F Edition: Fourth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill 2022 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5821 W385. Place hold Add to cart (remove)
	70.	Advertising : concept and copy / George Felton. by Felton, George Edition: Third edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Pearson Education 2013 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5823 F43. Place hold Add to cart (remove)
	71.	Confessions of an advertising man / David Ogilvy. by Ogilvy, David Edition: [Rev. ed.] Material type: Text; Format: print ; Nature of contents: ; Literary form: Not fiction Publication details: Harpenden, Herts, [UK] : Southbank Pub., 2011 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5810.O34 A3. Place hold Add to cart (remove)
	72.	Hidden Persuasion: 33 psychological influence techniques in advertising /Andres van Leeuwen & Van Baaren by Leeuwen, Andrews Van Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam BIS 2019 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF 5822 A54. Place hold Add to cart (remove)
	73.	Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E Belch, Michael A Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Irwin, c1993 Availability: Items available for loan: Lagos Business School Library (1)Call number: HF5823 B45. Place hold Add to cart (remove)
	74.	Reputation analytics : public opinion for companies / Daniel Diermeier. by Diermeier, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago Unicersity of Chicago Press 2023 Availability: Items available for loan: Lagos Business School Library (1)Call number: HD 59.2 D53. Place hold Add to cart (remove)

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