The corporate personality : an inquiry into the nature of corporate identity Wally Olins

By: Material type: TextTextLanguage: English Publication details: New York Mayflower Book 1978Edition: 1st edDescription: 215p. 24 cmSubject(s): LOC classification:
  • HD 59.2 O458
Summary: Investigates the corporate personality: the identity of company, with the various images it presents, both haphazard and contrived, and with the reality behind the imagery
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Books Books Lagos Business School Library General Stacks Non-fiction HD 59.2 O458 (Browse shelf(Opens below)) Available MON-005523

Investigates the corporate personality: the identity of company, with the various images it presents, both haphazard and contrived, and with the reality behind the imagery

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