Advertising and promotion : in integrated marketing communications approach Chris Hackley

By:

Hackley, C

Material type: Text

TextLanguage: English Publication details: Los Angeles SAGE 2010Edition: 2nd edDescription: xvii, 333 p. 24 cmISBN:

9781849201469

Subject(s):

LOC classification:

HF 5823 H185

Summary: Provides an authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5823 H185 (Browse shelf(Opens below))	Available		MON-005967

Provides an authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context

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Advertising and promotion : in integrated marketing communications approach Chris Hackley

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