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Africa rising : how 900 million African consumers offer more than you think Vijay Mahajan & Robert E. Gunther.

By:

Mahajan, V

Contributor(s):

Gunther, R. E

Material type: Text

TextLanguage: English Publication details: Upper Saddle, NJ Pearson Education, Inc. 2009Description: xii, 260 p. [16] p. of plates ill. (chiefly col.), maps (chiefly col.) ; includes bibliographical references (p. 221-237) and index; 24Subject(s):

LOC classification:

HC 59.7.A6 M345

Summary: Reveals this remarkable marketplace as a continent with massive needs and surprising buying power

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HC 59.7.A6 M345 (Browse shelf(Opens below))	Available		MON-008411

Reveals this remarkable marketplace as a continent with massive needs and surprising buying power

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Africa rising : how 900 million African consumers offer more than you think Vijay Mahajan & Robert E. Gunther.

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