The Routledge Companion to non-market strategy Thomas C. Lawton & Tazeeb S. Rajwani [eds]
Material type: TextLanguage: English Publication details: Oxon Routledge 2015Edition: 1st edDescription: xxii, 426 p. 25cmISBN:- 9780415712316
- HD 62.4 656
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HD 62.4 656 (Browse shelf(Opens below)) | Available | MON-007446 |
Presents the current state of the art in the field and identifies a rich set of research opportunities for improving our understanding of the non-market environment, for developing insights to improve strategy formulation and selection, and for empirically evaluating the effectiveness of strategies for enhancing firm's performance & legitimacy.
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