Corporate reputation and competitiveness Gary Davies.., et al

By: Material type: TextTextLanguage: English Publication details: London Routledge 2003Edition: 1st edDescription: xiii, 272p. 23 cmSubject(s): LOC classification:
  • HD 59.2 D388
Summary: A brief history of strategic thought Traditional approach to reputation management The reputation paradigm The company as a brand Defending a reputation Measuring reputation : the corporate personality scale The management of image & identity Managing the reputation chain Reputation & business performance Challenges in reputation management Managing the personality of the organization
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Books Books Lagos Business School Library General Stacks Non-fiction HD 59.2 D388 (Browse shelf(Opens below)) Available MON-005573

A brief history of strategic thought Traditional approach to reputation management The reputation paradigm The company as a brand Defending a reputation Measuring reputation : the corporate personality scale The management of image & identity Managing the reputation chain Reputation & business performance Challenges in reputation management Managing the personality of the organization

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