Corporate reputation and competitiveness Gary Davies.., et al
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- HD 59.2 D388
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HD 59.2 D388 (Browse shelf(Opens below)) | Available | MON-005573 |
A brief history of strategic thought Traditional approach to reputation management The reputation paradigm The company as a brand Defending a reputation Measuring reputation : the corporate personality scale The management of image & identity Managing the reputation chain Reputation & business performance Challenges in reputation management Managing the personality of the organization
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