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Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass : Irwin/McGraw-Hill, c1998.Edition: 3rd edDescription: xxii, 547 p. : illISBN: - 0256226326 (pbk. : alk. paper)
- 0071154299 (international)
- HF5415.13 B69
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Lagos Business School Library General Stacks | Non-fiction | HF5415.13 B69 (Browse shelf(Opens below)) | Available | 2023-0162 |
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| HF 5415.13 A365 Essentials in marketing management practice / | HF5415.13 A87 Marketing management : strategy and action / | HF 5415.13 B35 Principles of Marketing Management/ | HF5415.13 B69 Marketing management : a strategic approach with a global orientation / | HF 5415.13 B735 Elements of Export Marketing and Management | HF5415.13 B84 Marketing management : a strategic planning approach / | HF 5415.13 B899 The PIMS principles : linking strategy to performance / |
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