Marketing Research : Online Research Applications Alvin C. Burns & Ronald F. Bush
Material type:
TextLanguage: English Publication details: New Jersey Prentice Hall 2002Edition: 4thDescription: xxxi, 642 p. 26 cmISBN: - 0130531350
- HF 5415.2 B875
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.2 B875 (Browse shelf(Opens below)) | Available | MON-004458 | |
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Books
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.2 B875 (Browse shelf(Opens below)) | Available | MON-006706 |
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| HF 5415.2 B875 Marketing research | HF 5415.2 B875 Marketing research | HF 5415.2 B875 Marketing Research | HF 5415.2 B875 Marketing Research : Online Research Applications | HF 5415.2 C298 Basic marketing research | HF 5415.2 C457 Marketing research; analysis and measurement | HF5415.2 C48 Marketing research : methodological foundations / |
This marketing research book presents the fundamentals of marketing research in an intuitive and easy-to-understand manner
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