The Channel Advantage : Going to market with multiple sales channels to reach more customers, sell more products, make more profit Lawrence Friedman & Timothy Furey
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0750640987
- HF 5415.129 F75
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.129 F75 (Browse shelf(Opens below)) | Available | MON-006754 |
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HF 5415.127 W458 Market segmentation : using niche marketing to exploit new markets | HF 5415.129 B475 Marketing Channels | HF 5415.129 B475 Marketing Channels | HF 5415.129 F75 The Channel Advantage : Going to market with multiple sales channels to reach more customers, sell more products, make more profit | HF 5415.129 M335 Marketing channel development and management | HF 5415.129 P45 Marketing Channels : a relationship management approach | HF 5415.13 A365 Essentials in marketing management practice / |
Deals systematically and comprehensively with the challenges companies face in developing high-performance go-to-market systems.
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