24 Brand mantras : finding a place in the minds and hearts of consumers Jagdeep Kapoor
Material type: TextLanguage: English Publication details: New Delhi Response Books 2010Edition: 1st edDescription: 111p. 20 cmSubject(s): LOC classification:- HD 69.B7 K374
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HD 69.B7 K374 (Browse shelf(Opens below)) | Available | MON-005645 |
A practice-based book to help marketeers develop winning brand strategies.
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