Artificial intelligence for marketing : (Record no. 13971)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00568cam a2200193 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170620s2017 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119406334 (cloth) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Sterne, Jim, |
| 245 10 - TITLE STATEMENT | |
| Title | Artificial intelligence for marketing : |
| Remainder of title | practical applications / |
| Statement of responsibility, etc | Jim Sterne. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey |
| Name of publisher | John Wiley & Sons |
| Date of publication | 2017 |
| 300 ## - COLLATION | |
| Pagination | xix, 344 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing. |
| 650 #0 - TRACINGS | |
| Main Subject | Artificial intelligence. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | S775 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 16/08/2023 | HF 5415 S775 | 2023-0532 | Books |