Marketing / (Record no. 13588)
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000 -LEADER | |
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fixed length control field | 00603cam a2200205 a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 910703s1992 ilua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 025609182X |
245 00 - TITLE STATEMENT | |
Title | Marketing / |
Statement of responsibility, etc | Eric N. Berkowitz ... [et al.]. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Homewood, IL : |
Name of publisher | Irwin, |
Date of publication | c1992. |
300 ## - COLLATION | |
Pagination | xxiv, 791 p. : |
Other physical details | ill. (some col.) ; |
500 ## - GENERAL NOTE | |
General note | Rev. ed. of: Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. |
650 #0 - TRACINGS | |
Main Subject | Marketing. |
700 1# - ADDITIONAL AUTHOR | |
Additional Author | Berkowitz, Eric N. |
700 1# - ADDITIONAL AUTHOR | |
Additional Author | Berkowitz, Eric N. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | B47 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
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Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 21/11/2022 | HF5415 B47 | 2023-0167 | Books |