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Strategy and process in marketing

Murray, J. A

Strategy and process in marketing John A. Murray & Aidan O’Driscoll - London Prentice Hall 1996 - xiii, 505 p. 24 cm.

ISBN: 0131821636

Subjects--Topical Terms:
Access To Markets
Market
Market Planning
Market Studies
Marketing
Planning
Product Development; New Products
Strategic Planning

LC Class. No.: HF 5415.13 M877

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Strategy and process in marketing

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