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Marketing management : analysis, planning, implementation and control

Kotler, P.

Marketing management : analysis, planning, implementation and control Philip Kotler - 8th - London Prentice Hal 1994 - xxix, 801 p. 27 cm.

ISBN: 0137228511

Subjects--Topical Terms:
Business Management
Management Techniques
Market Planning
Marketing

LC Class. No.: HF 5415.I3 K678

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Marketing management : analysis, planning, implementation and control

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Installed and customized by Projektlink Konsult Limited