The Routledge handbook of hospitality marketing
Gursoy, D. [ed].
The Routledge handbook of hospitality marketing Dogan Gursoy[ed.] - London ; New York Routledge, Taylor & Francis Group 2018 - xxiv, 627 p. 26 cm.
A handbook that analyzes the main issues in the field of hospitality marketing by focusing on the past, present & future challenges & trends from a multidisciplinary global perspective
9781138214668
Hotel Industry
Marketing
Service Industry
TX 911.3.M3 R688
The Routledge handbook of hospitality marketing Dogan Gursoy[ed.] - London ; New York Routledge, Taylor & Francis Group 2018 - xxiv, 627 p. 26 cm.
A handbook that analyzes the main issues in the field of hospitality marketing by focusing on the past, present & future challenges & trends from a multidisciplinary global perspective
9781138214668
Hotel Industry
Marketing
Service Industry
TX 911.3.M3 R688