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The PIMS principles : linking strategy to performance /

Buzzell, Robert D.

The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale. - New York : London : Free Press ; Collier Macmillan, c1987. - xiii, 322 p. : ill. ;

Includes index.

ISBN: 0029044308

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF 5415.13 / B899

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The PIMS principles : linking strategy to performance /

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