Corporate reputation : brand and communication /
Roper, Stuart.
Corporate reputation : brand and communication / Stuart Roper, Chris Fill. - Harlow, England ; New York : Pearson, 2012. - xxiii, 332 p. : col. ill. ;
9780273727590 (pbk.)
Corporate image.
Reputation.
Public relations.
Customer relations.
Branding (Marketing)
HD 59.2 / R66
Corporate reputation : brand and communication / Stuart Roper, Chris Fill. - Harlow, England ; New York : Pearson, 2012. - xxiii, 332 p. : col. ill. ;
9780273727590 (pbk.)
Corporate image.
Reputation.
Public relations.
Customer relations.
Branding (Marketing)
HD 59.2 / R66