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Distribution channel management

Odugbesan, A. O.

Distribution channel management A. Olusegun Odugbesan & C. Linus Osuagwu - Ibadan RA Publishers Ltd 1996 - 170 p. 22 cm.

Isolates some of the distribution channel policies and strategies, with respect to the Nigerian business environment, bearing in mind the dynamic nature of distribution channel decisions

ISBN: 9783271865

Subjects--Topical Terms:
Distribution
Management
Marketing
Retail Marketing

LC Class. No.: HF 5438 O352

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Distribution channel management

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