From Brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
From Brand vision to brand evaluation : strategically building and sustaining brands - Oxford Elsevier/Butterworth-Heinemann 2001 - xv,, 293 p. 23 cm
Business
Business Management
Business Organization
Strategic Planning
HD 69.B7 D455
From Brand vision to brand evaluation : strategically building and sustaining brands - Oxford Elsevier/Butterworth-Heinemann 2001 - xv,, 293 p. 23 cm
Business
Business Management
Business Organization
Strategic Planning
HD 69.B7 D455