000			00958nam a2200253Ia 4500
008			230212s9999||||xx |||||||||||||| ||und||
020			_a9780292950
041			_aeng
050			_aHF 5415.2 S657
100			_aSmith, D. K
245		0	_aMarketing toolkit for Nigeria _cD. K. Smith
260			_aIbadan _bSpectrum Books _c2001
300			_axvi, 677 p. _c24 cm.
520			_aConstructed around two key premises: effective marketing & marketers requires deep knowledge of the attitudes & behaviours of targeted customers and of the characteristics of the environment which impact on customer attitudes & behaviours & the key tasks of marketing & marketers are to acquire new customers, develop existing ones, & retain existing customers.
650			_aAccess To Markets
650			_aMarket
650			_aMarket Planning
650			_aMarket Studies
650			_aMarketing
650			_aNigeria
942			_cBK
999			_c8686 _d8686