| 000 | 00870nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 230212s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9780071782890 | ||
| 041 | _aeng | ||
| 050 | _aHF 5415.125 B397 | ||
| 100 | _aChattopadhyay, A. | ||
| 245 | 4 |
_aThe new emerging market multinationals : _bfour strategies for disrupting markets and building brands _cAmitava Chattopadhyay, Aysegul Ozsomer & Rajeev Batra |
|
| 250 | _a1st ed | ||
| 260 |
_aNew York _bMacGraw _c2012 |
||
| 300 |
_axii, 335 p. _c24 cm. |
||
| 520 | _aA result of an in-depth study of 39 EMNCs, by renowned experts in global branding and marketing, to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. | ||
| 650 | _aMarketing | ||
| 650 | _aStrategic Planning | ||
| 700 | _aOzsomer, A.Batra, R. | ||
| 942 | _cBK | ||
| 999 |
_c8584 _d8584 |
||