000 | 00766nam a2200217Ia 4500 | ||
---|---|---|---|
008 | 230212s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9781138214668 | ||
041 | _aeng | ||
050 | _aTX 911.3.M3 R688 | ||
100 | _aGursoy, D. [ed]. | ||
245 | 4 |
_aThe Routledge handbook of hospitality marketing _cDogan Gursoy[ed.] |
|
260 |
_aLondon ; New York _bRoutledge, Taylor & Francis Group _c2018 |
||
300 |
_axxiv, 627 p. _c26 cm. |
||
520 | _aA handbook that analyzes the main issues in the field of hospitality marketing by focusing on the past, present & future challenges & trends from a multidisciplinary global perspective | ||
650 | _aHotel Industry | ||
650 | _aMarketing | ||
650 | _aService Industry | ||
942 | _cBK | ||
999 |
_c7972 _d7972 |