000 00766nam a2200217Ia 4500
008 230212s9999||||xx |||||||||||||| ||und||
020 _a9781138214668
041 _aeng
050 _aTX 911.3.M3 R688
100 _aGursoy, D. [ed].
245 4 _aThe Routledge handbook of hospitality marketing
_cDogan Gursoy[ed.]
260 _aLondon ; New York
_bRoutledge, Taylor & Francis Group
_c2018
300 _axxiv, 627 p.
_c26 cm.
520 _aA handbook that analyzes the main issues in the field of hospitality marketing by focusing on the past, present & future challenges & trends from a multidisciplinary global perspective
650 _aHotel Industry
650 _aMarketing
650 _aService Industry
942 _cBK
999 _c7972
_d7972