000 | 00841nam a2200205Ia 4500 | ||
---|---|---|---|
008 | 230212s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9780062435613 | ||
041 | _aeng | ||
050 | _aHD 53 C487 | ||
100 | _aChristensen, C. M.., et al | ||
245 | 0 |
_aCompeting against luck : _bthe story of innovation and customer choice _cClayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan |
|
250 | _a1st ed. | ||
260 |
_aNew York _bHarperCollins Book _c2016 |
||
300 |
_axix, 262 p. _c23 cm. |
||
520 | _aPresents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs. | ||
650 | _aBusiness Services | ||
942 | _cBK | ||
999 |
_c7899 _d7899 |