000 00841nam a2200205Ia 4500
008 230212s9999||||xx |||||||||||||| ||und||
020 _a9780062435613
041 _aeng
050 _aHD 53 C487
100 _aChristensen, C. M.., et al
245 0 _aCompeting against luck :
_bthe story of innovation and customer choice
_cClayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan
250 _a1st ed.
260 _aNew York
_bHarperCollins Book
_c2016
300 _axix, 262 p.
_c23 cm.
520 _aPresents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
650 _aBusiness Services
942 _cBK
999 _c7899
_d7899