| 000 | 00724cam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 870904s1987 ilua b 001 0 eng | ||
| 020 | _a0256036497 | ||
| 020 | _a0256060517 (disk) | ||
| 050 | 0 | 0 |
_aHF 5415.13 _bM33 |
| 100 | 1 | _aMcCarthy, E. Jerome | |
| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy |
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1968. |
||
| 300 |
_axxvii, 755 p. : _bcol. ill. ; |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aSystem requirements for disk (version 1.0): IBM PC. | ||
| 500 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aPerreault, William D. | |
| 942 | _cBK | ||
| 999 |
_c14314 _d14314 |
||