| 000 | 00501nam a22001577a 4500 | ||
|---|---|---|---|
| 008 | 230406b nr ||||| |||| 00| 0 eng d | ||
| 020 | _a9781557866943 | ||
| 050 |
_aHF 5415.13 _bC95 |
||
| 100 | _aCzinkota, Michael R. | ||
| 245 |
_aMarketing Management: _btext and cases/ _cMichael R. Czinkota, Masaaki Kotabe, & David Mercer |
||
| 260 |
_aCambridge _bBlackwell _c1997 |
||
| 300 | _axxii, 675 pages; | ||
| 650 |
_aMarketing Management _vMarketing Management: case studies |
||
| 942 | _cBK | ||
| 999 |
_c13636 _d13636 |
||