| 000 | 00737pam a2200229 a 4500 | ||
|---|---|---|---|
| 008 | 920616s1993 ilua b 001 0 eng | ||
| 020 | _a0256105162 | ||
| 020 | _a0256108250 (International student ed.) | ||
| 050 | 0 | 0 |
_aHF5823 _bB45 |
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aIntroduction to advertising & promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch. |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1993. |
||
| 300 |
_a1 v. (various pagings) : _bill. (some col.) ; |
||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 942 | _cBK | ||
| 999 |
_c13618 _d13618 |
||