000 00554pam a2200193 a 4500
008 910307s1991 txua b 001 0 eng
020 _a0030540178
050 0 0 _aHF5415.2
_bC49
100 1 _aChurchill, Gilbert A.
245 1 0 _aBasic marketing research /
_cGilbert A. Churchill, Jr.
250 _a2nd ed.
260 _aFort Worth :
_bDryden Press,
_cc1992.
300 _axxi, 837 p. :
_bill. ;
500 _aOne "statistics command summary" chart inserted.
650 0 _aMarketing research.
942 _cBK
999 _c13591
_d13591